Badminton is a sport that has taken a backseat is the media for decades now. We can only view this exhilarating sport on terrestrial television once every four years at the Olympic games. It really is a mystery to me and many others, to why badminton receive so little media interest. I paid a visit to Peterborough City Badminton Club to speak to some local players about how the sport could be better promoted, and what needs to change in order to attract potential coverage providers.
Video: Lack of media coverage burying badminton?